It was truly insightful to observe user reactions and behaviors firsthand rather than rely on assumptions baked into the original MVP. Watching people search for talent, filter results, and try to build a request surfaced friction points that hadn't shown up in earlier reviews.
Collaborating closely with development, we prioritized the identified issues and initiated immediate action — visible in the shift from a dense, form-heavy layout to a clearer three-step "find the perfect voice" flow with a dedicated selected-talent panel.
